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, bought, used briefly, and then thrown away. as a consumer goods company, we're acutely aware of the causes and consequences of this linear model. it is unsustainable in a world in which, just % of the plastic packaging used globally makes its way to recycling plants, and only % is actually recycled
a circular economy is restorative and regenerative by design. this means that materials constantly flow around a 'closed-loop' system, rather than being used once and then discarded. as a result, the value of materials, including plastics, is not lost by being thrown away. we cannot achieve a circular...
https://www.unilever.com/sustainable-living/reducing-environmental-impact/waste-and-packaging/rethinking-plastic-packaging/