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"now, in the past, we looked at direct-to-garment printing, but it was such an involved process. it involved a pretreatment, a drying, a printing, another drying, and it was all mismatched parts and pieces, whereas with the avalanche, we can literally put a shirt on to the machine, push buttons, it goes
"the kornit hd is a very simple machine to use. you upload a file, a png file in a good quality, you see that far on the screen, you can place it on the shirt on the screen, you simply then push buttons, the shirt goes in, sprays, prints, comes back out again. it's so easy, even i could use it", he concludes...
https://www.kornit.com/case-study/krowmark-moving-away-from-screen-printing-to-direct-to-garment/