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fssai to prohibit terms like pure, natural, authentic on packaged foods the only exception to the rule is that the products so labelled can be washed, peeled, chilled, trimmed or put through other processing stages that could alter its basic characteristics. november , edited by sushmita choudhury agarwal
safety standards authority of india (fssai) has got you covered. the food regulator is reportedly ready to introduce new regulations banning food companies from using words like 'natural', 'fresh', 'original', 'traditional', 'pure', 'authentic', 'genuine' and 'real' on the labels unless the product is not...
https://www.fssai.gov.in/upload/media/FSSAI_News_PackagedFood_BusinessToday_15_11_2018.pdf