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with respect to ad delivery & reporting, (adr). adr is defined in the code as "the collection or use of data about a browser or device for the purpose of delivering ads or providing advertising- related services, including, but not limited to: providing a specific advertisement based on a particular type
of browser, device, or time of day; statistical reporting, traffic analysis, analytics, optimization of ad placement; ad performance, reach, and frequency metrics (e.g., frequency capping); security and fraud prevention; billing; and logging the number and type of ads served on a particular day to a...
https://www.networkadvertising.org/sites/default/files/naiannualreport2019.pdf