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fssai to prohibit terms like pure, natural, authentic on packaged foods the only exception to the rule is that the products so labelled can be washed, peeled, chilled, trimmed or put through other processing stages that could alter its basic characteristics. november , edited by sushmita choudhury agarwal
regulations banning food companies from using words like 'natural', 'fresh', 'original', 'traditional', 'pure', 'authentic', 'genuine' and 'real' on the labels unless the product is not processed in any manner. the only exception to the rule is that the products so labelled can be washed, peeled, chilled...
https://www.fssai.gov.in/upload/media/FSSAI_News_PackagedFood_BusinessToday_15_11_2018.pdf