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force in building businesses, brands and bonds. whatsapp whatsapp facebook tweet linkedin top row, from l-r: robert sawatzky, head of content, campaign asia, cindy lin, marketing director, singapore, oracle, anne phey, sales excellence & skills director, ibm, neelesh suryavanshee, gm & vp marketing, hair
, brands also need to connect with their audiences to find a more 'human way' of telling their stories. sunita rajan, svp, cnn international commercial, feels that companies are humanising themselves today by engaging in brand purpose campaigns showing they care, often by telling these very human stories...
https://www.campaignasia.com/article/the-trust-factor-building-brands-with-integrity-and-trust/457786