but not least, the ability to provoke a reaction from consumers. aldi's brand positioning aldi's winner is an example of a long-running brand positioning. the original ad, aired in , featured elderly lady jean who compares a box of pg tips with aldi's own-brand offering before declaring she prefers gin...
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countries around the world. our passion for crafting the finest spirits and our determination to disrupt the industry have taken us on an amazing journey. we're more than rum. today, we have a world-class portfolio of more than brands and labels, including bacardí® rum, grey goose® vodka, bombay sapphire® gin...