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your brand – it's not your logo – catfish creative our work the creative gang make contact select page on branding sep , | branding , feature | comments blame the cow when asked, many people including many advertising creatives who should know better, will tell you your brand is your logo. perhaps it
advertising" by the new york times. he also referred to a brand as, "the intangible sum of a product's attributes." your brand is the heart and soul of your business. it is a collection of feelings, attributes and perceptions, real or imagined, about quality, service, image, lifestyle and status. it creates, in...
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