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employs a combination of strategic planning, industry learning, cooperative programming, and visitor services, to support a strong and competitive future for bc's tourism industry, improve the guest experience, and strengthen bc's worldwide reputation as a destination of choice. the team includes experts in
destination and industry development, cooperative destination marketing, and visitor services. we work in collaboration with other parts of government, communities, destination management organizations, sectors, and operators to enhance the global competitiveness bc's travel experiences. our destination...
https://www.destinationbc.ca/what-we-do/destination-management/