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de-americanizing soft power discourse?
effort to increase its soft power in the international arena. joseph nye viewed the attractiveness of a country's culture, political ideals, and policies of a nation as an important soft power resource that a nation can wield to enhance its appeal or attraction. while many countries share the goal of...
https://www.uscpublicdiplomacy.org/sites/uscpublicdiplomacy.org/files/useruploads/u25044/Confucius%20Institutes%20v2%20%281%29.pdf