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the way in using ai in marketing. some % of cpg and % of retail companies use ai in marketing, compared with only % of companies across all industries, according to our survey data. the cpg sector's embrace of ai is not a surprise, given the industry's huge investments in marketing. procter & gamble spent
per-company spend on ai initiatives was from insurance ($ million), consumer packaged goods ($ million), high tech ($ million), and telecom ($ million). at the other end of the spectrum, travel, transportation, and hospitality ($ million) and media, entertainment, and information services ($ million) spent...
https://www.tcs.com/content/dam/tcs/pdf/Industries/global-trend-studies/ai/TCS-GTS-how-13-global-industries-use-artificial-intelligence.pdf