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how to drive competitive advantage in a customer-centric world october , stacey shapiro , norm yustin , greg hodge, adam twersky print share download pdf insight content many companies that want to be customer-centric are missing key elements for success. we look at why technology investments alone are
themselves by focusing on their customers from the inside out. this requires companies to invest in new talent, shift organizational structures and adapt their cultures. taking a step back, it is important to note that every company has customers, whether they are consumers, clients, patients, bankers...
https://www.russellreynolds.com/insights/thought-leadership/what_do_you_do_when_your_customers_are_more_advanced_than_you_are