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conversation the city and country has, with multiple audiences across the business, investment, tourism and education sectors, in ireland, around europe and globally". limerick city and county is positioned in the mid-west region of ireland, at the head of the river shannon, which widens into the atlantic
ocean. it is a seven-hour flight away from the usa and an "integral part of europe", m&c saatchi says. the brand position — limerick: atlantic edge, european embrace — is an attempt to show this dual outlook and convey the region's character, which has been informed by these two influences according...
https://www.designweek.co.uk/issues/27-january-2-february-2020/limerick-reveals-new-logo-as-part-of-global-branding-bid/