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factors affecting ad avoidance reston, va, jan , – comscore (nasdaq: scor), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to be collaborating with syracuse university's s.i. newhouse school of public communications researchers to identify the key variables
multi-disciplinary team drawing on the university's advertising, television-radio-film, and artificial intelligence expertise. the team applied artificial neural networks that utilized hardware and algorithm processing devices to uncover relationships and patterns, establish and define linkages among numerous variables...
https://www.comscore.com/Insights/Press-Releases/2020/1/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline