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years of 'got milk?'
—one of the greatest marketing taglines ever. here, he looks back at the campaign on its th anniversary. it is perhaps the most boring product imaginable. we have all tried it. most of us already own some. there is very little to say about it. milk is not new. it is not improved. it is white. and so...
https://www.adweek.com/creativity/20-years-got-milk-153399/