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worrisome data for top app publishers, like facebook, which has for years maintained a suite of top apps, including not only its flagship app, but also instagram, messenger and whatsapp . as the competitive pressure increases, these top apps make up a smaller proportion of the time spent on mobile devices
as users have grown more comfortable trying out newcomers — particularly across gaming, entertainment and video categories. the top non-game apps accounted for % of u.s. users' total time spent in among non-games. that dropped to % in , a nearly % decline. among games, the share fell from % to %, a...
https://techcrunch.com/2020/07/27/top-mobile-apps-see-declines-in-consumer-engagement-amid-increased-competition/