at bringing clarity in labelling as many packaged food companies use 'wheat flour' as general english nomenclature for both atta and maida on product labels." the move assumes significance as many companies use these nomenclatures to make health claims about their products such as atta, bread and biscuits...
"this is a category of small innovation, but there is still a lot of room for the industry to meet and surprise consumer desires," said vanessa martins mendes, marketing leader for biscuits and bakery....