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co. honed in on largely ignored businesses such as police accessories, fashion belts, saddlery, hat sweat linings, motorcycle saddle bags, shoe linings, and customized footwear. in the early s, milton's son, martin, joined the firm. martin began traveling outside new york, especially to texas and other
areas in the southern part of the united states. western boots, and the accoutrements that went with the cowboy motif, were foreign to most people in the northeast. under martin's leadership, the company began selling heavily to this trade. every pair of boots was matched to a western belt and in ,...
https://www.demarleather.com/company_history