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what is a loss leader and should your small business use one?
services. specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid for the item. loss leader pricing toilet paper, milk and eggs are typical examples of loss leaders in supermarkets. they are sold at discounted prices so as...
https://smallbiztrends.com/2020/01/what-is-a-loss-leader.html