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transactions and have an affinity index of for honey. yogurt is in % of shopping carts, with an affinity index of . honey exhibits a strong association with the breakfast occasion, as the basket affinity study showed that honey is more frequently being purchased alongside tea, jam and jellies, hot cereal
, yogurt, bagels and muffins, and ground coffee. honey also has a strong affinity with baking, as transactions including honey are more likely to also include spices and seasonings, oils, baking ingredients, butter, flour and sugar. and the case can also be made that honey is associated with cold and...
https://www.honey.com/retail/information/shopper-data